Cathy Droz

Should car dealerships sell to women, differently than to men? Should all B2B or B2C sales focus on gender in their sales approach, as equally important as everything else they focus on? Do males look at things differently when purchasing something, than females? Join me in this fascinating episode with automotive and gender sales expert, Cathy Droz, as she breaks this down, complete with stereotypes and old boy networks exposed. Listen as she took on the entire automotive sales industry and c...