Marketing Techniques Episodes

Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media? Or, here's the better question...does your copy convert? Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing. A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speaks a...

Let's face it...social media marketing can be overwhelming. But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails. She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all. On a mission to take away this "overwhelm" for small ...

Still think you need to pay for ads to get exposure or engagement? Still think the way to build your brand is through Google clicks or Facebook advertising? Well pull up a chair and have a listen to episode #53 with MANDY McEWEN of Mod Girl Marketing, who talks about building your personal brand organically, and what that actually means. Mandy gets into how important it is to grow and master your organic content before you even think about spending ad money. Tell a story about how you have he...

When surveyed by Hubspot a few years ago, over 1000 people said that they trust their barista more than they trust a sales person, or a marketing ad or company. Think about that for a second...so what's the problem here? Let's find out with this great episode of Marketing and Sales, Over Cocktails when marketing guru, GINA BALARIN talks about this and the many other relationships between sales and marketing, and your business and customers. As the founder of Verballistics and the author of Th...

Straddling both sides of the sales and marketing worlds, the Senior Director of Marketing for First Orion (a company change since the podcast was first recorded), Sherri Schwartz took her experience as the number one sales rep in a male dominated industry, and turned it into a highly successful career in both sales and marketing. Get ready for a Marketing and Sales, Over Cocktails episode filled with high-end advice for both sides of the sales and marketing aisle. With experience in startups, ...

How much fun can two people have in one interview? Well find out here as the “the Social Media Sherpa" herself, Shaily Hakimian digs in and let's lose (with a few shots of tequila to help along the way) as we get into all things social media, including a dive into my recent venture onto TikTok! One of the highest-energy people I know, fasten your seatbelt as Shaily takes you on a fast and hilarious journey into the hacks of the social media world. Since her MySpace days, Shaily has been making ...

Why is your sales team closing just 28%? If you ask the marketing department, it's because they don't know how to close. If you ask sales, they will tell you the leads suck. The truth? The blame really lands at the feet of the upper management teams stuck in the past, still believing that quantity will always win out over quality, basing success on number metrics and nothing else. Drive as many leads as possible, and we will be successful. This however, no longer works, and produces a marketi...

Did you know that average person swipes on their phone screen enough times every day to equal the height of the Statue of Liberty? Did you also know that the average life-span of a single post is less than an hour? So how are you going to get someone to STOP on YOUR post? Coming at you in my latest podcast with tips on how to do this, create entertaining video marketing, website copy, and so many more golden nuggets, is award-winning brand creator, wine lover, owner of Englund Studio and host ...

"Headless Body Found in Topless Bar!" You kept reading didn't you? Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana. After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago. She's also the host of one of the...

Are your marketing efforts authentic? Or do they come across as salesy? Do you sound like everyone else? Or are you original? Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Maxwell as we pull back the curtain on what actually makes your social media marketing work. It's not gimmicks, it's not the latest trend...it's consistency, authenticity, and being true to the brand that you need to build. Show Notes: That hard sell that old-school markete...

The polished marketing messages of yesteryear just don’t cut it on social media anymore. Consumers want real, honest, and vulnerable messages from the thought leaders, experts, and influencers they follow. That's where social media ghostwriter and all around amazing entrepreneur, AMY BLASCHKA comes in...don't have time to write your posts, your blogs, your content? Let Amy structure a plan and do it for you. In this enlightening and informative podcast episode, Amy breaks down what you need to...

Hailed as the funniest marketing book out there, Steve Brown’s The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business is a call to return to marketing basics. With all of the focus on websites and SEO, marketing teams have forgotten the entire purpose of their job: to tell a brand’s story. If you want to outsmart every Google algorithm change, Steve says that your marketing team needs to focus on what he calls HEO, or Human Experienc...

"The Value of Our Message Is Not Based On What We Say, But Rather What Our Audience Does Once We're Done Saying It." So says Neil Gordon, the exceptionally talented communications expert who says in his bio: "Helping authors, public speakers, and thought leaders to become the face of a movement. Ghostwriter of numerous non-fiction books that have earned six-figure advances and been seen on national media outlets like Ellen and Dr. Oz. Coach to speakers who have attracted multiple bookings from...

Day in and day out, Sam Moss, co-owner of 1ClickAgency.com, sees FIVE critical mistakes being made on websites, over and over. Listen to his interview with Allan Langer on what you need to do to see if you are not only making these mistakes, but what you need to do to fix them. Your website needs to answer these three critical questions within the first 10 seconds of someone visiting, to keep their attention: 1. What do you sell? 2. How do I get it?' 3. How will it make my life better (or solv...

Are you ready to get out of your comfort zone and stretch your LinkedIn marketing skills by including video to your content repertoire? Well, look no further as LinkedIn guru and video specialist, Alex B. Sheridan helps people use video content to generate leads and publicity on LinkedIn, and today he shares his LinkedIn ninja skills to help you grow your business and generate consistent leads on LinkedIn. Using LinkedIn for many people is like going to the gym. You go, you pick up the weights,...