Marketing And Sales Episodes

Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media? Or, here's the better question...does your copy convert? Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing. A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speaks a...

So you have a podcast, or are thinking about starting one. Have you thought about all the ins and outs, the details, the hosting platform, the editing, the design, all of it? But also, have you thought about making some money from it as well? Meet podcast monetization expert, HEATHER OSGOOD of True Native Media, an advertising agency that works with mid-level podcasters. After realizing that only the top 1-2% of podcasts had advertisers, Heather wanted to help folks in that middle range make th...

Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter’s fundraiser and turned it into a company that sells amazing custom socks. Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she’s learned...

Still think you need to pay for ads to get exposure or engagement? Still think the way to build your brand is through Google clicks or Facebook advertising? Well pull up a chair and have a listen to episode #53 with MANDY McEWEN of Mod Girl Marketing, who talks about building your personal brand organically, and what that actually means. Mandy gets into how important it is to grow and master your organic content before you even think about spending ad money. Tell a story about how you have he...

Have you built your website to look pretty, or to get customers? Does your website have amazing bells and whistles, but no one is clicking through and inquiring about your services or products? Isn't the real, ultimate reason for your website to attract your ideal client and get business? Well say hello to website guru from England, SAM DUNNING of Web Choice, who joined me on episode number 51 of Marketing and Sales, Over Cocktails, to go over some real nuts and bolts on how to optimize your we...

Did you know that social media, and advertising, and networking, and all of those popular and easy exposure vehicles, could pale in comparison to an interview on a morning radio show? Or a quote in a widely-read publication? Say hello to nationally-known publicist, TRACY LAMOURIE, who joins me on milestone episode NUMBER FIFTY this week on Marketing and Sales, Over Cocktails! Tracy, author of Get Repped: Build Your Brand with Effective Public and Media Relations, and the owner of her agency, L...

When surveyed by Hubspot a few years ago, over 1000 people said that they trust their barista more than they trust a sales person, or a marketing ad or company. Think about that for a second...so what's the problem here? Let's find out with this great episode of Marketing and Sales, Over Cocktails when marketing guru, GINA BALARIN talks about this and the many other relationships between sales and marketing, and your business and customers. As the founder of Verballistics and the author of Th...

Buckle up MASOC fans for one of the most insightful and fascinating interviews yet, as this humble host was graced with having a conversation with a true pioneer of business. Sit back and get ready to geek out on a journey that takes us from Russia in 1970, to Artificial Intelligent travel concepts at the turn of the century. Meet TERRY JONES, known as a "Digital Disruptor," an author and a venture capitalist. And oh yes, he also started these two tiny little companies called Travelocity and K...

How much fun can two people have in one interview? Well find out here as the “the Social Media Sherpa" herself, Shaily Hakimian digs in and let's lose (with a few shots of tequila to help along the way) as we get into all things social media, including a dive into my recent venture onto TikTok! One of the highest-energy people I know, fasten your seatbelt as Shaily takes you on a fast and hilarious journey into the hacks of the social media world. Since her MySpace days, Shaily has been making ...

Why is your sales team closing just 28%? If you ask the marketing department, it's because they don't know how to close. If you ask sales, they will tell you the leads suck. The truth? The blame really lands at the feet of the upper management teams stuck in the past, still believing that quantity will always win out over quality, basing success on number metrics and nothing else. Drive as many leads as possible, and we will be successful. This however, no longer works, and produces a marketi...

Did you know that average person swipes on their phone screen enough times every day to equal the height of the Statue of Liberty? Did you also know that the average life-span of a single post is less than an hour? So how are you going to get someone to STOP on YOUR post? Coming at you in my latest podcast with tips on how to do this, create entertaining video marketing, website copy, and so many more golden nuggets, is award-winning brand creator, wine lover, owner of Englund Studio and host ...

"Headless Body Found in Topless Bar!" You kept reading didn't you? Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana. After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago. She's also the host of one of the...

Are your marketing efforts authentic? Or do they come across as salesy? Do you sound like everyone else? Or are you original? Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Maxwell as we pull back the curtain on what actually makes your social media marketing work. It's not gimmicks, it's not the latest trend...it's consistency, authenticity, and being true to the brand that you need to build. Show Notes: That hard sell that old-school markete...

Did you know that 90% of people surveyed hate talking to salespeople? Did you know that the figure is even higher when you ask salespeople themselves if they like talking with a salesperson? In a wonderfully poignant and honest podcast episode, entrepreneur and business owner, Dale Dupree, uncovers the truth about the sales world. The high turnover rate...salespeople who suffer from anxiety and depression...stress that effects their jobs and their personal lives. Companies that focus purely on ...

You think a sales and marketing podcast could be a little stuffy, or just have the same old stuff being spit out week after week? Well if that's your take, be prepared to be converted as you better put on your head phones and hop on over to YouTube after you listen because today's podcast is way outside the box, and will be one of the most entertaining you will hear this year! In episode 16 of Marketing and Sales, Over Cocktails, I not only bring in Media Sales expert, Al Getler, to talk about...

Are you selling like it's 2020, or 2006? Have you kept up with the wave of technologies that has transformed how sales operates, shifting the balance of power from the salesperson, to the buyer? Have you changed your mindset from selling, to helping? Pull up a roller coaster and get ready for a great ride as the always entertaining, Dan Tyre, VP of Sales at that little tiny company we all know as Hubspot, sits down with me and takes us through how sales and marketing has drastically changed ov...

In this lively, enlightening, and thoroughly entertaining podcast interview, listen to Brand Communications expert and former Hasbro marketing VP, Michael Verret, break down the one and only reason why you should be in business. And why that single reason is all you need to guide you in that business. So many business owners get caught up in what they think they are supposed to do to market their business, what the proper steps are. But along the way, they forget what made them start the busine...

Should car dealerships sell to women, differently than to men? Should all B2B or B2C sales focus on gender in their sales approach, as equally important as everything else they focus on? Do males look at things differently when purchasing something, than females? Join me in this fascinating episode with automotive and gender sales expert, Cathy Droz, as she breaks this down, complete with stereotypes and old boy networks exposed. Listen as she took on the entire automotive sales industry and c...

Hailed as the funniest marketing book out there, Steve Brown’s The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business is a call to return to marketing basics. With all of the focus on websites and SEO, marketing teams have forgotten the entire purpose of their job: to tell a brand’s story. If you want to outsmart every Google algorithm change, Steve says that your marketing team needs to focus on what he calls HEO, or Human Experienc...

"The Value of Our Message Is Not Based On What We Say, But Rather What Our Audience Does Once We're Done Saying It." So says Neil Gordon, the exceptionally talented communications expert who says in his bio: "Helping authors, public speakers, and thought leaders to become the face of a movement. Ghostwriter of numerous non-fiction books that have earned six-figure advances and been seen on national media outlets like Ellen and Dr. Oz. Coach to speakers who have attracted multiple bookings from...

Day in and day out, Sam Moss, co-owner of 1ClickAgency.com, sees FIVE critical mistakes being made on websites, over and over. Listen to his interview with Allan Langer on what you need to do to see if you are not only making these mistakes, but what you need to do to fix them. Your website needs to answer these three critical questions within the first 10 seconds of someone visiting, to keep their attention: 1. What do you sell? 2. How do I get it?' 3. How will it make my life better (or solv...

Are you ready to get out of your comfort zone and stretch your LinkedIn marketing skills by including video to your content repertoire? Well, look no further as LinkedIn guru and video specialist, Alex B. Sheridan helps people use video content to generate leads and publicity on LinkedIn, and today he shares his LinkedIn ninja skills to help you grow your business and generate consistent leads on LinkedIn. Using LinkedIn for many people is like going to the gym. You go, you pick up the weights,...

You're in for a treat as author, actress, comedian, and LinkedIn influencer, Tsufit (Sue-Feet) takes us on an entertaining journey covering sales, marketing, and everything in, and out-between. Author of the marvelous book, Step Into the Spotlight, Tsufit shares some incredible insight on how to make yourself standout, how to get away from the typical elevator pitches that suffocate our networking functions, and how to be your authentic self. "If you're a salesperson and your selling a waffle ...

Kicking off the Marketing and Sales, Over Cocktails Podcast, LinkedIn specialist, Sam Downs, gives everyone listening actionable advice on how to up your LinkedIn game significantly. How to engage. How to post, what to post, when to post it. How to respond to likes, comments, as well as to haters. It's all here, the best LinkedIn how-to podcast you'll ever hear! Some Sam tidbits: —First of all, you need to put yourself out there, get out of your comfort zone. Even if you’re just starting out, yo...