With each social media platform having its own rules and demographics and algorithms, learning how to reach your customers can be confusing and time-consuming. Instagram expert Lauren V. Davis is going to demystify how to build your brand, find your people, and authentically sell to your customers.
Making social media fun for you is going to help you bring energy to that platform, even if you’d rather hide out on Facebook. Lauren V. Davis is going to share her tips and tricks for understanding the Instagram algorithm so that you can connect with customers and increase traffic to your website.
Every platform has its own quirks, but connecting on Instagram is simple if you remember these three words:
Lauren talks about how these three behaviors drive traffic and visibility on the Instagram platform. Do your followers feel validated and connected? Or do they feel “posted and ghosted”?
You can’t fool the algorithm into thinking you’re someone who deserves to be recommended in the search results unless you’re posting content that creates positive engagement with followers. And the best route to engagement is by figuring out who you are and how people are showing up for you.
If you’re looking for more tips on Instagram best practices, join Lauren’s Facebook group, or follow her on Instagram.
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