Let's face it...social media marketing can be overwhelming.
But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails.
She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all.
On a mission to take away this "overwhelm" for small businesses, Tamay has ten years of experience in her craft. Inspired by her mom, she took the leap and started her own business after realizing she had a gift for helping people navigate the tricky world of social media.
She says, "So much of social media overwhelm comes from not having a solid strategy. People tend to throw things at the wall to see what sticks, and this can lead people to burnout and not see success."
Tamay suggests getting out there with what she calls “messy perfection”. It’s better to test your strategy and then refine it rather than not have a strategy at all. Consistency is also important. It’s impossible to tell what will go viral, but if you’re creating and posting consistently, your chances of something catching fire certainly increases.
She also discusses some great free tools you can use that can help you create relevant content around what your audience is looking for.
● The importance of having a social media marketing strategy.
● Why you should be consistent in creating and sharing content.
● Navigating ever-changing platforms and why you might want to think about where you direct your audience.
● Tools to help you create content based on what your audience is searching for.
Mentioned in this Episode:
Tamay Shannon on LinkedIn
W2S Marketing on Instagram