Hailed as the funniest marketing book out there, Steve Brown’s The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business is a call to return to marketing basics.
With all of the focus on websites and SEO, marketing teams have forgotten the entire purpose of their job: to tell a brand’s story. If you want to outsmart every Google algorithm change, Steve says that your marketing team needs to focus on what he calls HEO, or Human Experience Optimization...not SEO.
Search engine optimization means nothing if the searches are sending the wrong customers to your website.
The algorithms change all the time, but when you focus on producing content that people relate to, enjoy, and is valuable, it will always outlast the moving SEO target.
Steve’s book can be found on Amazon in paperback, Kindle, or audiobook form, or you can
connect with him on his website www.ROIOnline.com.
● Why everything in marketing boils down to getting an email address and a name.
● Optimize for the human experience and not for SEO.
● Leave behind your obsession over Google’s algorithm and focus on the “eternal”
Mentioned in this Episode:
The 7 Secrets to Selling More By Selling Less
The Golden Toilet
The War of Art
Steve Brown on LinkedIn
The Golden Toilet website