Business Strategies Episodes

So everyone is telling you that video is where it's at today, when it comes to building your brand. Use video for all your content! Use video in your emails! Use video on your website! But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos? Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of ...

Sure, getting the latest and greatest tips on marketing and selling is great, but if you don't have your business set up to be PROFITABLE, nothing else matters. Let me introduce you to profit and business expert, ROCKY LALVANI, a disciple of the amazing book, "Profit First," the best-selling book by Mike Michalowicz. Rocky takes the principles and concept in Profit First, and helps businesses of all shapes and sizes, understand what it takes to be profitable. Putting your profits first in your...

Are you grateful for things you don't have yet? So asks entrepreneurial and success coach, LIZ WOLFE, in the next eye-opening episode of Marketing and Sales, Over Cocktails, which is milestone episode NUMBER 60! Wolfe, who's tagline reads: 𝗜 𝗵𝗲𝗹𝗽 𝗳𝗿𝗮𝘇𝘇𝗹𝗲𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗴𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. And what we think is abundant may not necessarily be true at all. Wolfe talks about her THREE KEYS to start building an abundant business and a...

Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter’s fundraiser and turned it into a company that sells amazing custom socks. Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she’s learned...

With one great tagline after another, business coach and all-around badass business owner, KATIE MCMANUS joins me this week on Marketing and Sales, Over Cocktails, and you will want to carve out some time for this one! Totally fun, slightly irreverent, and usually the smartest person in the room or on the Zoom, McManus tells us how she went from an online dating coach for men, into one of the more sought-after business coaches on LinkedIn. Her tagline, “Stop being a weenie and start your busine...

If you think the contracting world is full of misfits and hacks just trying to take your money, you would be very wrong. Yes, those misfits and hacks do exist, unfortunately, but the majority are smart, competent, successful small business owners that know how to run teams and schedules and everything else you need to master to have a successful enterprise. And my latest guest on Marketing and Sales, Over Cocktails, TORLANDO HAKES, is a great example of the successful contractor we all could em...

Is anxiety stopping you from the success you wish to attain? Or getting into the relationship you want to have? Or possibly even preventing you from chasing after that promotion you've always wanted? Well, you're not alone. Anxiety is everywhere, and ALL of us deal with it, or should I say, try to deal with it. In tyhis fascinating episode of Marketing and Sales, Over Cocktails, Anxiety Coach, Bibinaz Onsori understands all of it. While in a previous high-pressure sales career, she dealt with ...

Buckle up MASOC fans for one of the most insightful and fascinating interviews yet, as this humble host was graced with having a conversation with a true pioneer of business. Sit back and get ready to geek out on a journey that takes us from Russia in 1970, to Artificial Intelligent travel concepts at the turn of the century. Meet TERRY JONES, known as a "Digital Disruptor," an author and a venture capitalist. And oh yes, he also started these two tiny little companies called Travelocity and K...

We define ourselves by the things we choose to buy. Simple as that. Understanding that key concept can help you unlock marketing strategies that will help you cut through the noise and reach your target audience. Join me as I talk to the brilliant Michael Solomon, a premium expert of consumer behavior, prolific author, and a professor of marketing, on the latest episode of Marketing and Sales, Over Cocktails! Your primary motivation to buy one brand over another is about what the brand means t...

If 2021 is the year you’re aiming for that promotion, then you need to know the skills that senior leaders are looking for. Should you really schmooze more with your boss, or is it really time to improve your communication skills? Are you a woman or minority looking to break through the status quo? Are you a college student trying to figure out how to get into a leadership position, or what to do during an interview? Take a seat and grab a whiskey as leadership and business coach, CATHERINE CA...

Is customer service a main focus of your business, or is it reactionary? Do your employees know what real customer service is, and how to deliver it? Do they, or you, have a plan? Well if you've answered the wrong way on any of those questions, then pull up a chair and get ready to take notes as the king of customer service, Dr. KELLY HENRY joins me on the latest episode of Marketing and Sales, Over Cocktails. Did you know that many business owners treat their employees as liabilities instead ...

Covid has forced us to integrate our work life into our home life, whether we want to or not. There is no longer a "work-life balance," there is a "work-life integration." Join me and this week's guest, Executive Business Coach, David McGlennen, as he gets real with happiness at work and at home, and how to achieve both. And even though most of us are working virtually, company culture is still paramount to success. Take notes when he explores the problems of a bad company culture, and how so ...

So how do you start a sales conversation? With a pitch, or with connection? 🤔 Or, how do you deal with a prospect who's budget is lower than your product or service? Find out by tuning in to my latest MARKETING AND SALES, OVER COCKTAILS podcast episode, with the amazing and fun and entertaining and insightful, AmyK Hutchens. International keynote speaker, best-selling author, and all around brilliant pro, you may want to listen more than once as Amy just brings the gold. *** Flip the script o...

Are your marketing efforts authentic? Or do they come across as salesy? Do you sound like everyone else? Or are you original? Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Maxwell as we pull back the curtain on what actually makes your social media marketing work. It's not gimmicks, it's not the latest trend...it's consistency, authenticity, and being true to the brand that you need to build. Show Notes: That hard sell that old-school markete...

So are you a Sales Rep... .......or a Sales Professional? Better yet, how do your customers or prospects view you...as a Sales Rep, or a Sales Professional? The difference is enormous. Listen to my latest Marketing and Sales, Over Cocktails Podcast interview with author and sales expert, Larry Levine, as he distinguishes between the two, plus covers many other great topics centered around his popular book, "Selling From The Heart." Would you talk to your friends the same way you talk to your...

Have you ever read a great book and wanted to not only meet the author, but pick their brain as well? Well, I consider myself one of the luckiest guys as I did exactly that and sat down with a writing hero of mine, NY Times Best-Selling sales author, JILL KONRATH for the latest episode of Marketing and Sales, Over Cocktails. Author of FOUR NY Times best-selling books: More Sales: Less Time Selling to Big Companies Agile Selling Snap Selling Agile Selling shows salespeople how to succeed in a ...

Are you selling like it's 2020, or 2006? Have you kept up with the wave of technologies that has transformed how sales operates, shifting the balance of power from the salesperson, to the buyer? Have you changed your mindset from selling, to helping? Pull up a roller coaster and get ready for a great ride as the always entertaining, Dan Tyre, VP of Sales at that little tiny company we all know as Hubspot, sits down with me and takes us through how sales and marketing has drastically changed ov...

In this lively, enlightening, and thoroughly entertaining podcast interview, listen to Brand Communications expert and former Hasbro marketing VP, Michael Verret, break down the one and only reason why you should be in business. And why that single reason is all you need to guide you in that business. So many business owners get caught up in what they think they are supposed to do to market their business, what the proper steps are. But along the way, they forget what made them start the busine...

Listen in as executive coach and fellow podcaster, Chiara Covone imparts her amazing wisdom in this cool podcast where we shared each other's show! I was on her show and she was on mine, simultaneously! In this episode, we discuss... How to stop being a second-rate salesperson and become amazing when you channel excitement about your life into your job. Chiara Covone wants to help you achieve your goals faster than you believed possible by completely changing your mindset. As a business and l...

With advice like “Stop putting out fires and start killing dragons,” you know the interview with Benjamin Manley is going to be good. With a focus on big picture thinking, Benjamin Manley of Knapsack Creative and The Friday Habit.com, wants business owners to stop getting distracted by busywork and start paying attention to processes that truly move a business forward. Bring a pen and paper because Benjamin is going to help you leverage your time to become a better business person, and run your...

Entrepreneur executive coach, Brittany Drozd, knows what it takes to be successful, to grow your business, and to be happy in your life. It takes vulnerability, honesty, strength, and being real with yourself. It takes being adaptable to change. It takes understanding that the skills and knowledge that helped you get where you are today, may not necessarily be the skills and knowledge that will get you to where you want to be tomorrow. She thrives helping high-level executives learn how to stop...