Episodes

In this lively, enlightening, and thoroughly entertaining podcast interview, listen to Brand Communications expert and former Hasbro marketing VP, Michael Verret, break down the one and only reason why you should be in business. And why that single reason is all you need to guide you in that business. So many business owners get caught up in what they think they are supposed to do to market their business, what the proper steps are. But along the way, they forget what made them start the busine...

Listen in as executive coach and fellow podcaster, Chiara Covone imparts her amazing wisdom in this cool podcast where we shared each other's show! I was on her show and she was on mine, simultaneously! In this episode, we discuss... How to stop being a second-rate salesperson and become amazing when you channel excitement about your life into your job. Chiara Covone wants to help you achieve your goals faster than you believed possible by completely changing your mindset. As a business and l...

Should car dealerships sell to women, differently than to men? Should all B2B or B2C sales focus on gender in their sales approach, as equally important as everything else they focus on? Do males look at things differently when purchasing something, than females? Join me in this fascinating episode with automotive and gender sales expert, Cathy Droz, as she breaks this down, complete with stereotypes and old boy networks exposed. Listen as she took on the entire automotive sales industry and c...

"I am not a guru," says the great and gregarious Marcus Chan. "I am just a guy who's made lot's of mistakes and has learned from every one of them." And turning those mistakes into sales success is what Marcus has made into a habit, skyrocketing in his corporate success with 10 promotions in 10 years before starting his own agency, Venli Consulting Group. In this energetic and actionable podcast, listen in as Marcus breaks down what he feels leads to success in selling, as well as in life. Cha...

Hailed as the funniest marketing book out there, Steve Brown’s The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business is a call to return to marketing basics. With all of the focus on websites and SEO, marketing teams have forgotten the entire purpose of their job: to tell a brand’s story. If you want to outsmart every Google algorithm change, Steve says that your marketing team needs to focus on what he calls HEO, or Human Experienc...

With advice like “Stop putting out fires and start killing dragons,” you know the interview with Benjamin Manley is going to be good. With a focus on big picture thinking, Benjamin Manley of Knapsack Creative and The Friday Habit.com, wants business owners to stop getting distracted by busywork and start paying attention to processes that truly move a business forward. Bring a pen and paper because Benjamin is going to help you leverage your time to become a better business person, and run your...

When I train other sales teams, I tell them, “Try not to make your product or service a commodity." So says sales training expert, Oliver Catt, this week's guest on the MSC Podcast! Anybody can sell a commodity, so how do you separate yourself from all of the other salespeople? Catt, who's consulting company, The Cattalyst, uses his experience in the entertainment world, as well as his extensive sales background to help him train and teach salespeople to be better at their jobs. Whether you’re...

We get it, we're all stuck at home. The term "Covid weight gain" has become a common one. But fitness expert and movement guru, Drew Hulburt explains that all is not lost. In fact, there are very simple things you can do, staring tomorrow, that will help your body feel better right away. In Episode number 7, let's get outside the box a bit and focus on our PHYSICAL state, rather than our business one. Because without health, success doesn't matter. Drew takes us on a deep dive for 30 minutes o...

"The Value of Our Message Is Not Based On What We Say, But Rather What Our Audience Does Once We're Done Saying It." So says Neil Gordon, the exceptionally talented communications expert who says in his bio: "Helping authors, public speakers, and thought leaders to become the face of a movement. Ghostwriter of numerous non-fiction books that have earned six-figure advances and been seen on national media outlets like Ellen and Dr. Oz. Coach to speakers who have attracted multiple bookings from...

Day in and day out, Sam Moss, co-owner of 1ClickAgency.com, sees FIVE critical mistakes being made on websites, over and over. Listen to his interview with Allan Langer on what you need to do to see if you are not only making these mistakes, but what you need to do to fix them. Your website needs to answer these three critical questions within the first 10 seconds of someone visiting, to keep their attention: 1. What do you sell? 2. How do I get it?' 3. How will it make my life better (or solv...

Are you ready to get out of your comfort zone and stretch your LinkedIn marketing skills by including video to your content repertoire? Well, look no further as LinkedIn guru and video specialist, Alex B. Sheridan helps people use video content to generate leads and publicity on LinkedIn, and today he shares his LinkedIn ninja skills to help you grow your business and generate consistent leads on LinkedIn. Using LinkedIn for many people is like going to the gym. You go, you pick up the weights,...

Entrepreneur executive coach, Brittany Drozd, knows what it takes to be successful, to grow your business, and to be happy in your life. It takes vulnerability, honesty, strength, and being real with yourself. It takes being adaptable to change. It takes understanding that the skills and knowledge that helped you get where you are today, may not necessarily be the skills and knowledge that will get you to where you want to be tomorrow. She thrives helping high-level executives learn how to stop...

You're in for a treat as author, actress, comedian, and LinkedIn influencer, Tsufit (Sue-Feet) takes us on an entertaining journey covering sales, marketing, and everything in, and out-between. Author of the marvelous book, Step Into the Spotlight, Tsufit shares some incredible insight on how to make yourself standout, how to get away from the typical elevator pitches that suffocate our networking functions, and how to be your authentic self. "If you're a salesperson and your selling a waffle ...

Kicking off the Marketing and Sales, Over Cocktails Podcast, LinkedIn specialist, Sam Downs, gives everyone listening actionable advice on how to up your LinkedIn game significantly. How to engage. How to post, what to post, when to post it. How to respond to likes, comments, as well as to haters. It's all here, the best LinkedIn how-to podcast you'll ever hear! Some Sam tidbits: —First of all, you need to put yourself out there, get out of your comfort zone. Even if you’re just starting out, yo...