Episodes

We define ourselves by the things we choose to buy. Simple as that. Understanding that key concept can help you unlock marketing strategies that will help you cut through the noise and reach your target audience. Join me as I talk to the brilliant Michael Solomon, a premium expert of consumer behavior, prolific author, and a professor of marketing, on the latest episode of Marketing and Sales, Over Cocktails! Your primary motivation to buy one brand over another is about what the brand means t...

We all want to improve, right? We all want to get better at sales, at marketing, at running our own business...but are we willing to do what it takes? Did you know that 94% of people who buy self-help books or programs never follow through or finish them? For once, keep your New Year’s resolutions and make 2021 the year you make real progress towards your goals with high performance coach and author of The Morning Fire, Jeff Wickersham. In this awesome conversation, Jeff shares fantastic tips...

If 2021 is the year you’re aiming for that promotion, then you need to know the skills that senior leaders are looking for. Should you really schmooze more with your boss, or is it really time to improve your communication skills? Are you a woman or minority looking to break through the status quo? Are you a college student trying to figure out how to get into a leadership position, or what to do during an interview? Take a seat and grab a whiskey as leadership and business coach, CATHERINE CA...

Is customer service a main focus of your business, or is it reactionary? Do your employees know what real customer service is, and how to deliver it? Do they, or you, have a plan? Well if you've answered the wrong way on any of those questions, then pull up a chair and get ready to take notes as the king of customer service, Dr. KELLY HENRY joins me on the latest episode of Marketing and Sales, Over Cocktails. Did you know that many business owners treat their employees as liabilities instead ...

How much fun can two people have in one interview? Well find out here as the “the Social Media Sherpa" herself, Shaily Hakimian digs in and let's lose (with a few shots of tequila to help along the way) as we get into all things social media, including a dive into my recent venture onto TikTok! One of the highest-energy people I know, fasten your seatbelt as Shaily takes you on a fast and hilarious journey into the hacks of the social media world. Since her MySpace days, Shaily has been making ...

Why is your sales team closing just 28%? If you ask the marketing department, it's because they don't know how to close. If you ask sales, they will tell you the leads suck. The truth? The blame really lands at the feet of the upper management teams stuck in the past, still believing that quantity will always win out over quality, basing success on number metrics and nothing else. Drive as many leads as possible, and we will be successful. This however, no longer works, and produces a marketi...

Happy 2021, and get ready for some Rocket Fuel, with the first guest of the year, Mike "C-Roc" Ciorrocco. If want or need that small kick in your ass to get the year started, this is the episode for you! This past year has been such a stress test for people’s coping mechanisms. Some people curled up in a ball, and others had their best year ever. The difference? Everyone who seized the opportunities before them instead of playing the waiting game, or simply made their own. Get ready for some...

You’ve gotten some great engagement on your social media posts, but you can’t seem to figure out how to get clients. You're tempted to use the shiny new automated messaging system, but then wonder if anyone will ever trust you. Pull up a chair and get ready for some rock solid LinkedIn and sales advice to end 2020 by one of the most qualified experts around, Richard Moore. A true LinkedIn rockstar who also adds over 17 years of sales experience, Richard entertains and enlightens in this great i...

Can you simply follow the company sales process and be successful? Can you leave your personality at the curb and simply go through the company pitch and expect to close? Today's episode of Marketing and Sales, Over Cocktails shatters the myth that all extroverts and outgoing people are automatically good at sales, and that if you follow the corporate "process" exactly as trained, you will sell. Join me as I sit down with sales trainer extraordinaire, ENEIDA CANEV, as she breaks down what it ...

Covid has forced us to integrate our work life into our home life, whether we want to or not. There is no longer a "work-life balance," there is a "work-life integration." Join me and this week's guest, Executive Business Coach, David McGlennen, as he gets real with happiness at work and at home, and how to achieve both. And even though most of us are working virtually, company culture is still paramount to success. Take notes when he explores the problems of a bad company culture, and how so ...

Did you know that average person swipes on their phone screen enough times every day to equal the height of the Statue of Liberty? Did you also know that the average life-span of a single post is less than an hour? So how are you going to get someone to STOP on YOUR post? Coming at you in my latest podcast with tips on how to do this, create entertaining video marketing, website copy, and so many more golden nuggets, is award-winning brand creator, wine lover, owner of Englund Studio and host ...

There’s a scale of knowledge that’s in the subtext of every sales conversation. You, the salesperson, knows every feature of the new product, and your customer only knows that they need something. Finding out what the underlying need a person has can be as easy as saying, “tell me about your story." On my latest podcast of marketing and Sales, Over Cocktails, let's take a small detour into the the strategy of a business conversation, how to be vulnerable, and how to "act as if" you know where y...

“Does anyone have any questions?” might be the worst question ever asked by a presenter. After a deadly, dull presentation, the last thing anyone wants to do is drag it out by asking questions. Avoid becoming the poster-child for the world’s worst presentation when you laser down your focus with these amazing presentation, and proposal tips from renowned sales trainer and expert, Simon Hares. Joining me from Bath, England, Simon, who owns SerialTrainer7 and has been a sales trainer for over 30...

With each social media platform having its own rules and demographics and algorithms, learning how to reach your customers can be confusing and time-consuming. Instagram expert Lauren V. Davis is going to demystify how to build your brand, find your people, and authentically sell to your customers. Making social media fun for you is going to help you bring energy to that platform, even if you’d rather hide out on Facebook. Lauren V. Davis is going to share her tips and tricks for understanding ...

"Headless Body Found in Topless Bar!" You kept reading didn't you? Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana. After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago. She's also the host of one of the...

So how do you start a sales conversation? With a pitch, or with connection? 🤔 Or, how do you deal with a prospect who's budget is lower than your product or service? Find out by tuning in to my latest MARKETING AND SALES, OVER COCKTAILS podcast episode, with the amazing and fun and entertaining and insightful, AmyK Hutchens. International keynote speaker, best-selling author, and all around brilliant pro, you may want to listen more than once as Amy just brings the gold. *** Flip the script o...

Are your marketing efforts authentic? Or do they come across as salesy? Do you sound like everyone else? Or are you original? Tune in to my latest podcast with marketing agency owner and small business entrepreneur, Kelli Maxwell as we pull back the curtain on what actually makes your social media marketing work. It's not gimmicks, it's not the latest trend...it's consistency, authenticity, and being true to the brand that you need to build. Show Notes: That hard sell that old-school markete...

So are you a Sales Rep... .......or a Sales Professional? Better yet, how do your customers or prospects view you...as a Sales Rep, or a Sales Professional? The difference is enormous. Listen to my latest Marketing and Sales, Over Cocktails Podcast interview with author and sales expert, Larry Levine, as he distinguishes between the two, plus covers many other great topics centered around his popular book, "Selling From The Heart." Would you talk to your friends the same way you talk to your...

Did you know that 90% of people surveyed hate talking to salespeople? Did you know that the figure is even higher when you ask salespeople themselves if they like talking with a salesperson? In a wonderfully poignant and honest podcast episode, entrepreneur and business owner, Dale Dupree, uncovers the truth about the sales world. The high turnover rate...salespeople who suffer from anxiety and depression...stress that effects their jobs and their personal lives. Companies that focus purely on ...

So can you double, or even triple your revenue, with one simple sales question Can you 3x your sales revenue by implementing a daily 5-minute system? The answers to these and so many other sales questions can be found in my latest podcast episode with best-selling author Alex Goldfayn. Alex Goldfayn’s newest book 5 Minute Selling System: The Proven, Simple System That Can Double Your Sales...Even When You Don’t Have TIme is designed to help you create a system that maximizes your time pitchin...

The polished marketing messages of yesteryear just don’t cut it on social media anymore. Consumers want real, honest, and vulnerable messages from the thought leaders, experts, and influencers they follow. That's where social media ghostwriter and all around amazing entrepreneur, AMY BLASCHKA comes in...don't have time to write your posts, your blogs, your content? Let Amy structure a plan and do it for you. In this enlightening and informative podcast episode, Amy breaks down what you need to...

Have you ever read a great book and wanted to not only meet the author, but pick their brain as well? Well, I consider myself one of the luckiest guys as I did exactly that and sat down with a writing hero of mine, NY Times Best-Selling sales author, JILL KONRATH for the latest episode of Marketing and Sales, Over Cocktails. Author of FOUR NY Times best-selling books: More Sales: Less Time Selling to Big Companies Agile Selling Snap Selling Agile Selling shows salespeople how to succeed in a ...

You think a sales and marketing podcast could be a little stuffy, or just have the same old stuff being spit out week after week? Well if that's your take, be prepared to be converted as you better put on your head phones and hop on over to YouTube after you listen because today's podcast is way outside the box, and will be one of the most entertaining you will hear this year! In episode 16 of Marketing and Sales, Over Cocktails, I not only bring in Media Sales expert, Al Getler, to talk about...

Are you selling like it's 2020, or 2006? Have you kept up with the wave of technologies that has transformed how sales operates, shifting the balance of power from the salesperson, to the buyer? Have you changed your mindset from selling, to helping? Pull up a roller coaster and get ready for a great ride as the always entertaining, Dan Tyre, VP of Sales at that little tiny company we all know as Hubspot, sits down with me and takes us through how sales and marketing has drastically changed ov...