Sales Strategies Episodes

Oct. 15, 2021

062: How Can You Use Video to Promote Your Brand, with EMMY WU

So everyone is telling you that video is where it's at today, when it comes to building your brand. Use video for all your content! Use video in your emails! Use video on your website! But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos? Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of ...
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June 16, 2021

052: Do You Know Your Sales WHY? with BRIAN J. HINES

You can't sell if you don't feel good, especially about yourself. So is the message from this week's awesome guest, Brian J. Hines, a mindset consultant and creator of the Manifestation Mastermind as well as The Ally Group, to help you get clear on your gifts, your vision, and the mindset skillsets necessary to manifest your vision. This week's episode is chock full of great eye-opening nuggets that will really get you thinking about what your real purpose is as a salesperson. Is it just to ma...
47
April 25, 2021

047: Stop Being a Weenie! with KATIE MCMANUS

With one great tagline after another, business coach and all-around badass business owner, KATIE MCMANUS joins me this week on Marketing and Sales, Over Cocktails, and you will want to carve out some time for this one! Totally fun, slightly irreverent, and usually the smartest person in the room or on the Zoom, McManus tells us how she went from an online dating coach for men, into one of the more sought-after business coaches on LinkedIn. Her tagline, “Stop being a weenie and start your busine...
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April 16, 2021

046: Can Sales and Marketing REALLY Work Together? with SHERRI SCHWARTZ

Straddling both sides of the sales and marketing worlds, the Senior Director of Marketing for First Orion (a company change since the podcast was first recorded), Sherri Schwartz took her experience as the number one sales rep in a male dominated industry, and turned it into a highly successful career in both sales and marketing. Get ready for a Marketing and Sales, Over Cocktails episode filled with high-end advice for both sides of the sales and marketing aisle. With experience in startups, ...
45
April 9, 2021

045: What Can a Former Painting Contractor Teach You to Improve Your Business? with Torlando Hakes

If you think the contracting world is full of misfits and hacks just trying to take your money, you would be very wrong. Yes, those misfits and hacks do exist, unfortunately, but the majority are smart, competent, successful small business owners that know how to run teams and schedules and everything else you need to master to have a successful enterprise. And my latest guest on Marketing and Sales, Over Cocktails, TORLANDO HAKES, is a great example of the successful contractor we all could em...
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April 2, 2021

044 - Thinking Better Will Result in Selling Better, with DAN MANNING

How do you solve problems? With force? With money? With conversation? Or, with better thinking? Meet critical thinking expert and author of the great book, "Thinking Better: Critical Thinking & Creativity Through Trusting Collaboration ," DAN MANNING, as he joins me in this fascinating and entertaining episode of Marketing and Sales, Over Cocktails. A former A10 fighter pilot for the Air Force and then a military diplomat who speaks fluent Russian, Manning will drop your chin with his stories ...
39
Feb. 24, 2021

039: Are You a HAPPY Seller? with Jordana Zeldin

Do you leverage humanity in your sales process? Do you have the core skills that not only impact your sales success, but your sales "happiness?" Pull up a chair and check out my latest episode of Marketing and Sales, Over Cocktails, as I sit down with JORDANA ZELFDIN, a sales expert and owner of Spriing Training, a coaching consultancy that helps seller and sales teams leverage their human-ness to become more effective sellers and build richer, more open relationships with their prospects. Inj...
38
Feb. 17, 2021

038: Understanding Why Your Customers Buy, with Michael Solomon

We define ourselves by the things we choose to buy. Simple as that. Understanding that key concept can help you unlock marketing strategies that will help you cut through the noise and reach your target audience. Join me as I talk to the brilliant Michael Solomon, a premium expert of consumer behavior, prolific author, and a professor of marketing, on the latest episode of Marketing and Sales, Over Cocktails! Your primary motivation to buy one brand over another is about what the brand means t...
32
Jan. 6, 2021

032: Do You Pick Your Problems, or Do Your Problems Pick YOU? w/Mike "C-Roc" Ciorrocco

Happy 2021, and get ready for some Rocket Fuel, with the first guest of the year, Mike "C-Roc" Ciorrocco. If want or need that small kick in your ass to get the year started, this is the episode for you! This past year has been such a stress test for people’s coping mechanisms. Some people curled up in a ball, and others had their best year ever. The difference? Everyone who seized the opportunities before them instead of playing the waiting game, or simply made their own. Get ready for some...
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Dec. 22, 2020

031: Sales May Be More Automated, But the Reps That Stay Manual are the Ones That Will Win - with Richard Moore

You’ve gotten some great engagement on your social media posts, but you can’t seem to figure out how to get clients. You're tempted to use the shiny new automated messaging system, but then wonder if anyone will ever trust you. Pull up a chair and get ready for some rock solid LinkedIn and sales advice to end 2020 by one of the most qualified experts around, Richard Moore. A true LinkedIn rockstar who also adds over 17 years of sales experience, Richard entertains and enlightens in this great i...
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Dec. 16, 2020

030: Who Does Better in Sales? An Introvert, an Extrovert, or Does it Matter? with Eneida Canev

Can you simply follow the company sales process and be successful? Can you leave your personality at the curb and simply go through the company pitch and expect to close? Today's episode of Marketing and Sales, Over Cocktails shatters the myth that all extroverts and outgoing people are automatically good at sales, and that if you follow the corporate "process" exactly as trained, you will sell. Join me as I sit down with sales trainer extraordinaire, ENEIDA CANEV, as she breaks down what it ...
26
Nov. 17, 2020

026: So You Think Your Presentations are Good? Think Again, with Simon Hares

“Does anyone have any questions?” might be the worst question ever asked by a presenter. After a deadly, dull presentation, the last thing anyone wants to do is drag it out by asking questions. Avoid becoming the poster-child for the world’s worst presentation when you laser down your focus with these amazing presentation, and proposal tips from renowned sales trainer and expert, Simon Hares. Joining me from Bath, England, Simon, who owns SerialTrainer7 and has been a sales trainer for over 30...
Guest: Simon Hares
23
Oct. 27, 2020

023: Everything We Want Is On The Other Side of a Tough Conversation, with AmyK Hutchens

So how do you start a sales conversation? With a pitch, or with connection? 🤔 Or, how do you deal with a prospect who's budget is lower than your product or service? Find out by tuning in to my latest MARKETING AND SALES, OVER COCKTAILS podcast episode, with the amazing and fun and entertaining and insightful, AmyK Hutchens. International keynote speaker, best-selling author, and all around brilliant pro, you may want to listen more than once as Amy just brings the gold. *** Flip the script o...
Guest: AmyK Hutchins
21
Oct. 13, 2020

021: So are You a Sales Rep....or a Sales Professional? with Larry Levine

So are you a Sales Rep... .......or a Sales Professional? Better yet, how do your customers or prospects view you...as a Sales Rep, or a Sales Professional? The difference is enormous. Listen to my latest Marketing and Sales, Over Cocktails Podcast interview with author and sales expert, Larry Levine, as he distinguishes between the two, plus covers many other great topics centered around his popular book, "Selling From The Heart." Would you talk to your friends the same way you talk to your...
Guest: Larry Levine
20
Oct. 6, 2020

020: Hey Salesperson...No One Wants to Talk to You! with Dale Dupree

Did you know that 90% of people surveyed hate talking to salespeople? Did you know that the figure is even higher when you ask salespeople themselves if they like talking with a salesperson? In a wonderfully poignant and honest podcast episode, entrepreneur and business owner, Dale Dupree, uncovers the truth about the sales world. The high turnover rate...salespeople who suffer from anxiety and depression...stress that effects their jobs and their personal lives. Companies that focus purely on ...
Guest: Dale Dupree
19
Sept. 30, 2020

019: So Can You Double, or Even Triple Your Revenue, With One Simple Sales Question? with Alex Goldfayn

So can you double, or even triple your revenue, with one simple sales question Can you 3x your sales revenue by implementing a daily 5-minute system? The answers to these and so many other sales questions can be found in my latest podcast episode with best-selling author Alex Goldfayn. Alex Goldfayn’s newest book 5 Minute Selling System: The Proven, Simple System That Can Double Your Sales...Even When You Don’t Have TIme is designed to help you create a system that maximizes your time pitchin...
Guest: Alex Goldfayn
17
Sept. 20, 2020

017: Do you press the MORE Button, or the BETTER Button? with best-selling author, Jill Konrath

Have you ever read a great book and wanted to not only meet the author, but pick their brain as well? Well, I consider myself one of the luckiest guys as I did exactly that and sat down with a writing hero of mine, NY Times Best-Selling sales author, JILL KONRATH for the latest episode of Marketing and Sales, Over Cocktails. Author of FOUR NY Times best-selling books: More Sales: Less Time Selling to Big Companies Agile Selling Snap Selling Agile Selling shows salespeople how to succeed in a ...
Guest: Jill Konrath
16
Sept. 15, 2020

016: Laughter and Learning and Floyd, All in One Podcast! with Al Getler

You think a sales and marketing podcast could be a little stuffy, or just have the same old stuff being spit out week after week? Well if that's your take, be prepared to be converted as you better put on your head phones and hop on over to YouTube after you listen because today's podcast is way outside the box, and will be one of the most entertaining you will hear this year! In episode 16 of Marketing and Sales, Over Cocktails, I not only bring in Media Sales expert, Al Getler, to talk about...
Guest: Al Getler
15
Sept. 8, 2020

015: Do Your Customers Trust You More Than Your Barista? With Hubspot's Dan Tyre

Are you selling like it's 2020, or 2006? Have you kept up with the wave of technologies that has transformed how sales operates, shifting the balance of power from the salesperson, to the buyer? Have you changed your mindset from selling, to helping? Pull up a roller coaster and get ready for a great ride as the always entertaining, Dan Tyre, VP of Sales at that little tiny company we all know as Hubspot, sits down with me and takes us through how sales and marketing has drastically changed ov...
Guest: Dan Tyre
13
Aug. 26, 2020

013: Should Gender be a Consideration in Sales? Listen to Sales Automotive and Gender Expert, Cathy Droz, to find out.

Should car dealerships sell to women, differently than to men? Should all B2B or B2C sales focus on gender in their sales approach, as equally important as everything else they focus on? Do males look at things differently when purchasing something, than females? Join me in this fascinating episode with automotive and gender sales expert, Cathy Droz, as she breaks this down, complete with stereotypes and old boy networks exposed. Listen as she took on the entire automotive sales industry and c...
Guest: Cathy Droz
11
Aug. 19, 2020

11: Sell More, Sell Better - with Marcus Chan

"I am not a guru," says the great and gregarious Marcus Chan. "I am just a guy who's made lot's of mistakes and has learned from every one of them." And turning those mistakes into sales success is what Marcus has made into a habit, skyrocketing in his corporate success with 10 promotions in 10 years before starting his own agency, Venli Consulting Group. In this energetic and actionable podcast, listen in as Marcus breaks down what he feels leads to success in selling, as well as in life. Cha...
Guest: Marcus Chan
10
Aug. 12, 2020

10: Stop Flushing Your Marketing Budget Down the Toilet - with Steve Brown

Hailed as the funniest marketing book out there, Steve Brown’s The Golden Toilet: Stop Flushing Your Marketing Budget Into Your Website and Build a System That Grows Your Business is a call to return to marketing basics. With all of the focus on websites and SEO, marketing teams have forgotten the entire purpose of their job: to tell a brand’s story. If you want to outsmart every Google algorithm change, Steve says that your marketing team needs to focus on what he calls HEO, or Human Experienc...
Guest: Steve Brown
8
Aug. 3, 2020

008: Sales Training is Not a BAD Thing! - with Oliver Catt

When I train other sales teams, I tell them, “Try not to make your product or service a commodity." So says sales training expert, Oliver Catt, this week's guest on the MSC Podcast! Anybody can sell a commodity, so how do you separate yourself from all of the other salespeople? Catt, who's consulting company, The Cattalyst, uses his experience in the entertainment world, as well as his extensive sales background to help him train and teach salespeople to be better at their jobs. Whether you’re...
Guest: Oliver Catt
6
July 22, 2020

006: Competing For Your Audiences' Attention has Never Been Harder - with Neil Gordon

"The Value of Our Message Is Not Based On What We Say, But Rather What Our Audience Does Once We're Done Saying It." So says Neil Gordon, the exceptionally talented communications expert who says in his bio: "Helping authors, public speakers, and thought leaders to become the face of a movement. Ghostwriter of numerous non-fiction books that have earned six-figure advances and been seen on national media outlets like Ellen and Dr. Oz. Coach to speakers who have attracted multiple bookings from...
Guest: Neil Gordon